Heliotron renames its KERZOTRON brand to FlexiLight®
Freiburg, 01.06.2007
Heliotron renamed its existing and formerly known brand name KERZOTRON to FlexiLight® in the course of our focus on international markets. This change however doesn't have an effect on the name in all German speaking countries.
The name FlexiLight® combines the main product features and the various product application possibilities of our liquid wax products as well as giving the product a unique brand recognition.
The introduction of FlexiLight® as the new brand name was accompanied by an update of our hospitality product catalogue "High Lights of Hospitality", where various new products and combinations have been added.